Purpose Driven

NFW is dedicated to doing good in the world by producing watches that raise funds & awareness for very worthy causes. We work closely with various Veteran support organizations, producing outstanding watches, built military-tough, which raise money for each organization we work with. We urge you to purchase & proudly wear these watches that honor Veterans & First Responders – the people who lay their life on the line for us, and often pay the ultimate price.

These are watches you can be proud to wear, knowing that you helped. They also happen to be badass watches that you'll love wearing!  Please join us in being “Badass With A Big Heart.”