Who We Are
In 2005, watch industry veteran George Fox left the corporate world of watch manufacturing to follow two of his greatest passions:
- Creating high-quality watches without compromising great design for the bottom line
- Doing some good in the world
NFW is a company based on integrity – for our products, our customers, and the greater good.
We were founded on the belief that you can be a BadAss and have a Big Heart at the same time. Our goal is a simple one - to give you a world-class watch, beautifully designed, and together do some good in the world. Period.
At NFW, our core beliefs are quality, integrity, and value. This uncompromising spirit is evident in all we do, including our dedication to customer service. We know you’ll love our watches – that’s why we offer our NFW guarantee & free shipping in the U.S.