Who We Are

The NFW Story

Since 2005, NFW has been forging its own path in the watch industry, guided by the vision of founder George Fox. Leaving behind the corporate world, George combined his two greatest passions: creating high-quality, beautifully designed timepieces and making a difference in the world.

At NFW, we believe that a watch can be more than a timepiece—it can tell a story, embody values, and create impact. With integrity at our core, we craft exceptional watches for those who demand excellence and care about doing good.

Our Mission: Badass Watches with a Big Heart

At NFW, we stand for more than craftsmanship—we stand for purpose. We believe you can be a badass while having a big heart. That’s why our mission is simple: to create world-class watches and give back to the heroes who inspire us—veterans, first responders, and the communities they serve.

Every NFW watch is a symbol of strength, resilience, and a commitment to doing good in the world.

Our Promise: Uncompromising Quality and Service

At NFW, quality, integrity, and value aren’t just words—they’re the foundation of everything we do. From the materials we choose to the meticulous craftsmanship behind every watch, we’re committed to delivering timepieces that stand the test of time.

We back that commitment with the NFW Guarantee and free shipping in the U.S., ensuring every customer experience reflects our dedication to excellence.

Why Choose NFW?

  • Craftsmanship with Purpose: Each watch is built with precision and designed to honor those who serve.

  • Unwavering Integrity: We never compromise on quality, design, or our mission to give back.

  • Customer-Centric Values: From our guarantee to our service, your satisfaction drives us.