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- Every NFW watch is a masterpiece of machinery for the wrist. We scrutinize every detail until the functionality, fit, and look are perfect.
- We believe quality and integrity are much more important than the “bottom line.” It’s about doing the right thing – and producing the most badass watches on the planet.
- Because NFW is a small, founder-led brand that has been built on word-of-mouth, we don't have big ad budgets that get baked into the price. You shouldn't have to spend thousands of dollars on a watch to get outstanding quality.
- We're proud that leading companies such as Reebok, Spartan Race, and the NFL as well the highest-rated Veteran-support orgs have chosen us as their watch partner.
